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How AI is changing the world of work and why soft skills are becoming more important than ever. Our Web Summit insights and how 3spin Learning uses immersive training.
Artificial intelligence accelerates processes at unprecedented speeds, but real value creation only comes about through human judgment, creativity, and empathy. Our impressions from Web Summit 2025 show why soft skills are becoming the currency of the future and how immersive training empowers people to use AI meaningfully.
Right from the first sessions of the Web Summit 2025 in Lisbon, it is clear that the interaction between humans and AI has long been a reality that permeates every room, every panel, and every discussion.
Hayden Brown, CEO of Upwork, sums up this moment impressively:
“AI can execute. Humans set the direction.”
We remember this sentence like a guiding star. Because it describes the change that is currently visible everywhere.
The New Division of Labor
In Lisbon, you can sense that we have reached a historic tipping point. While AI is taking over more and more routine tasks, there is a growing need for skills that cannot be automated.
It is not diligence that counts, but understanding. Not operation, but design.
Companies need fewer people to push buttons and more people who can judge which button is the right one to push. AI can calculate, analyze, and assist. But it cannot take responsibility, weigh up options, make empathetic decisions, or set ethical guidelines.
Soft Skills: The New Currency of the Future
There was a lot of talk at the Web Summit about models, parameters, and automation, but in the end, it all boils down to a surprisingly simple insight:
Soft skills are the limiting factor in technological progress.
Creativity, leadership, critical thinking, conflict management, and empathy determine how sensibly, responsibly, and effectively AI is used.
In a world where machines can write, program, analyze, and simulate, these human skills are not “nice-to-haves.” They are what remains. And what is becoming increasingly valuable.
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Learning as a Strategic Imperative
Many companies today face a major challenge:
They must integrate technologies with which they have no experience.
They must make decisions for which there is no historical data.
They must develop skills for which there are no role models.
That is why genuine, adaptive, experience-oriented learning is becoming a strategic imperative. Not just one training session a year, but continuous learning that is tangible and deeply ingrained.
How Immersive Soft Skills Training Makes This Future Possible
This is precisely where the bridge to our work at 3spin Learning comes in. For years, we have been addressing the question: How can people not only understand new skills, but also experience, train, and embody them?
The answer is immersive learning technologies, enhanced by AI.
Imagine:
- You practice difficult feedback conversations with an AI-controlled person who reacts realistically.
- You train leadership situations in scenarios that are too complex to simulate with role-playing or PowerPoint.
AI becomes an amplifier. It enables variation, realism, immediacy, and feedback that would otherwise be difficult to achieve. People remain the designers.
Our Most Important Insight from the Web Summit
If Lisbon has shown us one thing, it is this: The future is not created by technology, but by people who use technology wisely.
As AI takes over routine tasks, space is created for what makes us human. As automation increases, the value of our soft skills rises. As the world of work becomes more complex, learning becomes our strongest competitive advantage.
And that is precisely where our mission lies:
to empower people through immersive experiences to keep pace with and shape this new world.
A future in which AI executes, but people determine the direction. A brave new world that needs technology and humanity.
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